Planning for Advocacy
A poorly planned advocacy effort can do more harm than good, potentially harming the communities you aim to support and undermining your cause. This training equips you with the skills to design effective advocacy campaigns that drive positive social change, whether you’re addressing unmet needs, reversing harmful situations, preventing losses, or shifting public opinion.
These skills help project teams to:
- Develop advocacy strategies that align with community needs and broader socio-political goals.
- Navigate complex power dynamics to engage key stakeholders and build effective coalitions.
- Communicate with impact, inspiring action and influencing public opinion.
- Employ diverse tactics like grassroots mobilization, media outreach, and policy engagement to achieve meaningful outcomes.
Gain the expertise to:
- Understand Advocacy Fundamentals: Master the core principles of advocacy, distinguishing it from service-oriented approaches, and learn how to assess readiness for effective advocacy efforts.
- Set Objectives and Plan Strategically: Conduct research to gather critical insights, define clear advocacy goals, and develop targeted campaigns that align with stakeholder interests and broader social contexts.
- Engage Stakeholders and Build Coalitions: Navigate power dynamics to identify allies, address opposition, and foster inclusivity and solidarity across diverse communities.
- Implement Tactics for Change: Leverage effective communication, grassroots organizing, and media strategies to influence policy and drive impactful social change.
Who Should Attend?
This training is designed for individuals and teams in relief, development, or humanitarian contexts who are responsible for advocating on behalf of communities or causes. It’s ideal for:
- Project leaders and managers looking to expand their advocacy skillset.
- Field staff engaging directly with communities to address unmet needs.
- Program development teams aiming to integrate advocacy into their organizational strategies.
Course Process
This course offers a self-paced, practical learning experience, combining study materials, reflections, exercises, and end-of-module assessments to ensure effective results. Designed with real-world application in mind, the course encourages you to pause, reflect, and actively develop skills you can confidently apply to your own projects as you learn. Here's what you can expect:
- Flexible self-study: Access practical downloadable video presentations, transcripts, handouts, exercises, and tasks, allowing you to learn and apply skills at your own pace.
- Knowledge checks: Assessments at the end of each module test your understanding, reinforce learning, and help you reflect on key concepts.
- Certification of professional achievement: Upon successful completion, earn a certificate that recognizes your skills, dedication to learning, and commitment to professional excellence.
See the full curriculum below.
If you have any questions or would like to discuss whether this course is suitable for you or your team, feel free to email or chat with us
Instructor Profile
With over 25 years of expertise, Neil Kendrick, founder of ELD Training, specializes in Professional Writing, Reporting Skills, Proposal Writing, Results-Based Management, and Monitoring & Evaluation. Based in the UK, Neil has trained and coached humanitarian and development professionals from hundreds of organizations across more than 20 countries in Asia, Africa, Europe, and the Americas.
How to Enroll
You can sign up immediately using secure credit card payment below. For individuals or organizations unable to pay by credit card or looking to enroll multiple participants, please contact us to discuss alternative payment options, including bank transfers or group enrollment packages..
Tiered Pricing
We understand that organizations in the humanitarian and development sector have varying financial capabilities. To ensure accessibility, we offer a two-tiered pricing system based on your budget. Simply choose the pricing tier that best suits your organization's needs.
Both pricing tiers provide the same high-quality self-study experience—lifetime access to video sessions, downloadable resources, end-of-module assessments, and a certificate of completion—ensuring you receive full value regardless of the option you select. This approach allows us to maintain our commitment to quality while making the training accessible to those who need it most.
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"This training has given me what I need to carry out advocacy work, especially gaining insight when dealing with opposition."
- Tengku, Center for Indonesia's Strategic Development Initiatives (CISDI)
"This course was insightful and practical for building our own advocacy efforts in a safe and structured way."
- Azam, National Center for Persons with Disabilities, Trinidad and Tobago
"The training has equipped me with valuable knowledge and skills to navigate the path towards social justice more effectively. The lessons on advocacy tactics were particularly eye-opening for me. This challenged me to adopt a more holistic approach to advocacy and consider the experiences of individuals and communities affected by social injustice."
- Lola, Nigeria
"The training offered insights into our successes so far and areas for improvement. This course was incredibly valuable for our team. Its practical tactics are easy to apply to our advocacy work. It gave us clarity on our past advocacy efforts, and highlighted areas where we can enhance our approach."
- Orisan, Center for Indonesia's Strategic Development Initiatives (CISDI)
"This course has me thinking and engaging in self-reflection. What stands out most is the importance of being equipped with right information at each stage of the advocacy process. Long-term commitment is extremely important, with a team that shares the same values and passion for making positive change towards a common goal."
- James, National Centre for Persons with Disabilities, Trinidad and Tobago